At Feb. 3, 2000, the State Council promulgated
Regulations of The People's Republic of China Governing the Renminbi.
In the form of laws and regulations, the regulation stipulate
clearly on the design, printing, issuance, circulation, retrieve
and protection of the Renminbi. The regulation embodied great
significance in enhancing the governing of the Renminbi, protecting
the reputation of legal tender, and stabilizing the financial
order. Precious metal commemorative coins refer to commemorative
coins made of gold, silver and platinum, which is a component
part of the Renminbi. The promulgation and implementation of the
regulation bear great guiding significance in further regulating
the issuance work of CMPMCC, propel the reformation work on the
design, production and marketing of CMPMCC in an all round way.
I. From the issuance of the first
set of precious metal commemorative coins in 1979 --- the 30th
Anniversary of the Founding of the People's Republic of China,
CMPMCC has went through its 21 years splendid development course.
The total issuance including more than 10 categories, over 1400
breeds precious metal commemorative coins. The themes of CMPMCC
include Significant Political and Historical Events, Outstanding
Historical Figures, Panda and Precious Animals, 12 Lunar Animals,
Chinese Classical Literature Works, Ancient Technological Inventions
and Discoveries, Chinese Traditional Culture, Chinese Famous Paintings
and Painters, Religious Art, Sports and so on, their content reflected
the 5000 years long Chinese civilization and ever lasting Chinese
culture. Be wide in theme, rich in content, pregnant with meaning,
novel in design, exquisite in engraving, fineness in minting,
as well as a strong national flavor and a unique artistic style,
CMPMCC enjoyed a good popularity among coin funs and collectors
domestic and abroad. Panda coins and Chinese lunar animal coins
have been awarded many prizes domestic and abroad. The 1983 panda
gold coin was awarded the world Best Gold Coin prize, and panda
gold coins have became an important investment coin in the international
numismatic market. In commemoration of the hand over of Hong Kong
and Macao, PBC issued gold and silver commemorative coins respectively
in 1995 and 1997. Well received by the market, these coins aroused
a strong repercussion, and gained a good social effect and a considerable
economic returns as well.
In the initial stage, the issuance of CMPMCC abroad is mainly
through overseas banks and coin dealers. With the enlarged market
and the need of business, in 1987, PBC decided to set up China
Gold Coin Inc., who is responsible for the work of design and
marketing of CMPMCC. Through years of hard work, the issuance
of CMPMCC has formed a grand scale spread all over Asia, America
and Europe, and China has became one of the important precious
metal commemorative coins export countries. With the deepening
of the reform and open door policy and the improvement of people's
living standard, as well as the rapid development of domestic
numismatic market, precious metal commemorative coins gradually
become collectibles in ordinary families. CGCI grasped opportunities
to explore new market, we have se up selling centers in Beijing
and Shenzhen, and set up more than 50 special sales agencies in
many cities in China; We also set up American Great Wall Inc.
and European Great Wall Inc., these two companies will gradually
give full play of their role as overseas selling channels.
Through 21 years hard work, CMPMCC made positive contributions
to propagandize Chinese culture, present the achievements of the
reform and open-door policy and the socialist spiritual construction,
support the national economic construction. Recent years, the
international gold market has been in a turbulent situation, under
its effect, precious metal commemorative coin's market has step
into its adjusting period. With the rapid development of CMPMCC
in recent years, corresponding management is relevantly backward,
so, in order to develop the course of CMPMCC in a sound, steady
way, the regulation and management work shall be put on the table
of agenda. It is at the right time to promulgate Regulations of
The People's Republic of China Governing the Renminbi, this regulation
provide a practical basis for the regulation of the project selection,
design, production, marketing and management work of CMPMCC.
II. As stipulated in article 18
of Regulations of The People's Republic of China Governing the
Renminbi: Commemorative coins are Renminbi issued under specific
themes and with limited mintages. Regulations of The People's
Republic of China Governing the Renminbi firstly emphasizes the
specialty of the theme of commemorative coins, including precious
metal commemorative coins. CMPMCC are legal tender of the PRC.,
their themes shall be in line with the policy, and be adaptive
to the market, practice according to the market law. We shall
utilize the source of themes rationally, and also pay attention
to the protection of the source as well; regulate the classification
standard and the standard of project selection; set up a storehouse
of themes; protectively develop new products according to the
market, thus meet the demand of the market.
Regulations of The People's Republic of China Governing the Renminbi
emphasized CMPMCC's specialty of limited mintage at the same time.
Except panda bullion coins, all other CMPMCC have their specified
mintages. " the rarer the dearer", issue with a limited
mintage is the right way to show its potentiality of premium and
also the investment value. As to the specialty of CMPMCC, mintages
should be fixed according to the domestic and overseas market,
according to collectors. So we must consider benefits, scale and
popularity all at a time. So, to fix the mintage of CMPMCC, we
shall make a comprehensive consideration of factors like theme,
premium potentiality, expected market demands and target market.
We are now exploring further to find out the scientific way of
mintage set up, to make CMPMCC gain both a certain scale of coin
funs, and a certain collecting value.
III. Stipulated in article 19 of
Regulations of The People's Republic of China Governing the Renminbi:
enterprises who print Renminbi print it according to the quality
standard and printing plan formulated by the PBC. In the regulation,
the quality of Renminbi is specifically stipulated, that is: according
to the standard formulated by the PBC.. As legal tender of the
PRC., the quality of CMPMCC is a reflection of the image of the
PBC. and the reputation of the PRC., so we must have the concept
of "high quality products"; regulate the design and
production of CMPMCC; improve the quality of our products in an
all-round way, produce more "high quality products".
At the beginning of 2000, we convened CMPMCC design and production
conference, fixed the reform thought of the design and production.
High quality design comes before "high quality products",
the design of CMPMCC must be done through some fundamental works.
We must break through those old thought and style, make artistic
explorations, upgrade the style to form a new style combined both
the national tradition and modern concept. We shall depend on
the design force of our companies and mints, widen our thought,
take part in competitions by make moderate adoption of social
design force. Fully utilize the artistic specialists as well as
the wisdom of the masses. Improve the quality of designs from
aspects like artistic reflection and variety of styles, make positively
first rate designs. At the same time, we set up Chinese Gold and
Silver Commemorative Coins Draft Design and Sample Coins Appraisal
Committee, make public appraisal of the creative art level of
the draft designs, and the technological quality of the sample
coins. As the committee is an authority in art, and the appraisal
is public, the committee will propel the improvement designs objectively.
To produce "high quality products", we must pay special
attention to links in the production chain. We shall adapt competition
system. Under the condition of not change the mandatory planning
of the production, we shift the way of using political measure
to point the production mint to orderly moderate competition,
the right to produce coins is decided by the quality of their
sample coins, that is, through the appraisal of the committee,
the mint who presented the best sample coin will get the chance
to produce the coin.
We must strictly keep in line with the standard stipulated in
Regulations of The People's Republic of China Governing the Renminbi,
thus ensure a scientific and rational production cycle and a high
quality. Shenzhen Guobao Mint is the only professional mint in
China and also the only minting enterprises affiliated to CGCI.
It's only a short time after its establishment, and the mint got
off to a late start, so their technological power is comparatively
weak. Guobao mint shall carry out reform in production management
and positively take part in the sample coin competitions, perfect
and improve their currently possessed technological and mold making
level, strictly implement the formulated standard of the production,
art and technology in the production of CMPMCC, produce the first
rate precious metal commemorative coins, construct Guobao mint
as the basis of technological innovations.
To improve the quality of CMPMCC in an all round way, we must
improve the design and production quality of the certificates
and packages. We shall further unify and regulate the package,
improve the overall appearance of the package, make it more innovative,
enhance the anti-counterfeit function.
IV. Stipulated in article 25 of
the Regulations of The People's Republic of China Governing the
Renminbi: the buying and selling of commemorative coins must be
done under the guidance of concerned regulations of the PBC..
The PBC. has issued Circular on the Project Selection, Design,
Production and Issuance Management of CMPMCC. The circular made
concrete stipulations about CMPMCC entering the circulation. Abide
by stipulations of the PBC. and the market law, we propel the
system reform on marketing of CMPMCC and regulate selling actions.
It has been one year since we carried out the system reform on
the marketing of CMPMCC. The Qualifications and Verificatory Measures
of CMPMCC Retail Enterprises has been issued, the list of the
first qualified 54 retail enterprises has been fixed. A tentative
framework has been formed, in this framework, CGCI is the general
selling center, together with Shenzhen selling center and Beijing
Kaiyuan selling center works as wholesale centers, and there are
also more than 50 retail enterprises whose work radiate the whole
country.
These reform measures improved the publicness of the issuance
work and basically realized the "five openness" ---
openness in project selection, openness in mintage, openness in
price, openness in selling agencies, openness in ways of selling.
Since 2000, our centural work is the realization of the reform
of the selling system. The domestic selling of CMPMCC changed
into a system that Shenzhen selling center and Beijing Kaiyuan
selling center work as the only two wholesale agencies, and their
forward selling business with those retail enterprises are stipulated
to be public thus ensure the justice, openness and fair of the
issuance work. Selling department need a change and a relocation
of the function, free themselves from concrete selling business
and enhance their research and study of the market and supervision
management. On one hand, we shall make carefully study about the
quantity and the distribution of the retail enterprises; absorb
advices from various sides, coordinate and regulate their selling
activities, try hard to construct a good market circumstances.
On the other hand, we will realize on-line selling through our
on-line business system, make careful consideration about our
company's future development. The silver market has been opened,
the gold market will surely be opened in the future. We will face
severe challenges, so we must have the concept of going through
hardships and take part in competitions, make good preparations
to meet challenges.
V. All the articles in Regulations
of The People's Republic of China Governing the Renminbi reflected
the necessity and the importance of enhancing the management of
Renminbi from its design, printing, retrieve, circulation, protection,
anti-counterfeit and punishment. We shall self-check and self-regulate
in accordance with every article in the regulation. For example,
the 11th article stipulated that: the original plate and dies
used in printing Renminbi, must be seal up for safekeeping. We
shall regulate the management of Renminbi strictly in accordance
with articles in Regulations of The People's Republic of China
Governing the Renminbi.
As a professional company who is solely deals in gold and silver
commemorative coins and numismatic business, CGCI has the function
of "manage, coordinate, operate, service" the market,
and shoulders the responsibility of continuously cultivate and
guide the market. In recent years, the market of gold and silver
coins is at a low tide, how to balance the supply and the demand
of the gold and silver coins and try hard to tide over the adjusting
period is our most pressing matter at the moment. We shall elaborate
the function as the pivot of the trade, enhance the supervision
over branches and retail enterprises; effectively cultivate, guide
and manage the market; stipulate the market to be brisk but not
indiscriminate; propel the market of gold and silver coins develop
in a sound way.
As stipulated in article 19 of the Regulations of The People's
Republic of China Governing the Renminbi: The People's Bank of
China should announce to the public about the theme, face value,
design, material, shape, specification, mintage and issuance time.
Regulations of The People's Republic of China Governing the Renminbi
reflected the management requirement on the propaganda work, the
PBC. shall publicize factors of the coins through official media
before the issuance. After the approval of the PBC., we will make
positive propagandization through news media, irregular publications,
internet and so on, to be a right guidance of coin funs and consumers,
promote a sound development of the market.
CMPMCC is legislated in Regulations of The People's Republic of
China Governing the Renminbi, this is an honor of all the employees
in this trade, and also a strict requirement for us, we feel the
significance of our duty. We should take the issuance of Regulations
of The People's Republic of China Governing the Renminbi as a
juncture to operate legally, and regulate the design, production
and the marketing work, enhance the management within the trade,
work hard for a sound development of CMPMCC.
( Translated by Tracy Zhao
of www.chinagoldcoin.net )